WD2-PROJECT CONCEPT PROPOSAL

Project Definition
For more than half a century, the Lam Soon name has been synonymous with only the highest quality standards. This project is to redesign the website for Lam Soon (M) to bring out the brand image and gives more information about their branded consumer product.

Current Site's Analysis Goals - Beyond providing the healthiest and quality products. - Fulfill its social responsibility,range from procurement, production, planning and processing, quality control and logistic support. - Providing information of company's background and history to gain reliability and trust.

Client's Analysis
- Company Background
Lam Soon is recognised as a leading name in Southeast Asia, a reputation that has been built up over the group's prolonged and proud history in the region.

Founded in Singapore in the 1930s, Lam Soon first began trading in edible oils, rice and copra. As the company continued to develop and expand, Lam Soon started its oils and fats processing business in Singapore and Malaysia in the late 1940s.

In 1961, Lam Soon began operating in Hong Kong, and the group is now a renowned entity in the food supply market. Not only is Lam Soon the major player in edible oils and home care products in Hong Kong, it also owns one of the largest foreign-owned flour mills in China.

A major milestone to this success came in 1972, when Lam Soon (Hong Kong) Limited was listed on the Hong Kong Stock Exchange (HKSE Stock Code 0411). In 1991, Lam Soon Food Industries Limited, one of the subsidiaries of the Lam Soon (Hong Kong) Group, was also listed on the Hong Kong Stock Exchange and was later privatised in 2002.

In 1997, Hong Leong Group became one of the major shareholders of the Group. Hong Leong is one of the largest conglomerates in Malaysia, while core business includes financial services, manufacturing, distribution, property and infrastructure development, etc.
- Mission
Passion for quality, growth, and prime value.

- Unit Selling Points
"Super brands awarded" by Super brands Organization
"Trusted Brand Award" by Reader's Digest
Granted "Certificate for Product Exemption From Quality Surveillance Inspection"

Short and Long Term Site Goals
- Attracting more people or customers to concern more about current content, updates, contest, recipes, articles and etc.

Target Audience
- People who want to know more about the product or the company.
- Members of the family.

Analysis about current(LAMSOON) Website
-many version of the layout design.
-untitled document name for several sites.
-some navigation buttons not really stand out.
-layout design and composition of the website is not consistency.
-no homepage button after you go in "contract manufacturing".

Competitors
www.lamsoon.com/en/index_en.aspx













www.yeelee.com.my





















www.khas.com.my





















www.iffco.com





















www.bizzstainfighter.com





















Moodboard

Moodboard( Refined)

Sitemap

Web Design 2/ Research

Client's website-Lam soon (M) Berhad

www.lamsoon.com.my












_________________________________________________________
www.thebodyshop.com





















-green color brings out natural.
-have a focal point direct the user where
to go next.
-images reflect brand quality ,
professionalism and credibility
appropriate to the company in the first
sight of view.
_______________________________________________________
http://www.starbucks.com/





















-nice photographs.
-consistency with layout design and
alignment.
-more user friendly, it has a world map
in the site.
-tidy and neat.
_________________________________________________________
www.kunkee.com





















-consistency in layout and navigation design.
-be short of content and information arrangement.
___________________________________________________________
www.toddhase.com





















-simple and nice.
-great in consistent with colors and mood.
-nice images and clear to introduce their
product.
-less is more.
___________________________________________________________
www.billabong.com





















-great photographs and uses close-ups of people's faces
to creates the immediate interest, friendliness and it
helps distinguish this site from the sea of websites that
look generic and interchangeable.
-unity layout design.
-great combination of color in the site.
________________________________________________________
www.housestagingandinteriors.com





















-unity layout design.
-neat and tidy information.
-easy to focus with the information and
content, because of the grid system.
________________________________________________________
www.piperspring.com





















-consistency layout design
-well color matching to bring out the warm
feeling and mood.
_______________________________________________________
www.giorgiobeverlyhills.com/site/index.html





















-less is more.
-nice composition and layout design.
-rich in colored by matching simple white background with
yellow, purple, and orange.
_________________________________________________________
www.adidas.com





















-cool appearance and great images.
-using margins and space to create
visual interest by contrasting
the positive space of the
screen(images and graphics) from the negative(white) space.
___________________________________________________________
www.nike.com





















-nice design in flash.
-it draw interest and livens up the page.
-using grid system to manage the
content.
________________________________________________________
www.eduardorecife.com/#





















-good illustration commercial site
-nice design layout.
-well colored matching.
_________________________________________________________
www.misprintedtype.com/v4/





















-nice illustration and graphic design.
-great alignment and general design.
-attracting composition of the content.
_________________________________________________________
HTML code library
-http://www.htmlcodetutorial.com
-http://www.dynamicdrive.com/
-http://www.tizag.com/htmlT/
-http://www.w3schools.com/
-http://www.how-to-build-websites.com/

Design Tutorials
-http://www.tutorialized.com/
-http://www.photoshopsupport.com/tutorials.html
-http://library.creativecow.net/tutorials/adobeaftereffects

Progress of Web Design 1

Flowchart

Moodboard

Splash page>

Types of wau_page

After roll_over or click, only come out the information.

(* pop-up link to enlarge the image)

About me_page

Parts of Wau_page



















2nd version


















After click or rollover 0r drag,then come out information.

My Digital Media 2_Project One

-with surrealism art direction.
*refresh the website will gives different kind of feeling to my work.(all thing will randomly come out.)
*by pressing the plus N' minus button can speed up or slow down the apples N background.
I really feel that was great when the speed of the apples are low and others thing remaining the speed.is it??What kind of feeling you have while u watching my flash??

if u can't see go for this website to dl.If have a blank there pls wait for a while.
V
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link